Remarketing Remarketing has been proven to bring back customers who previously bounced. While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. With a properly set-up remarketing plan, you’ll increase engagement across both search and social media while reducing the cost-per-click of your ad campaigns. Marketers can use retargeting in a number of ways. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad.
Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert. 8. Big Data and Real-Time Analytics Big data is nothing new, but, historically, big data has required a significant amount of analysis in order for the information to have meaning. Many advances in big data have changed Italy Phone Number List that and made finding meaning in big data more accessible with tools like real-time analytics, predictive analytics, and advanced marketing automation. Big data is opening business opportunities and may even have the potential to cure cancer. Marketers are using real-time analytics to simplify processes, improve conversions, and more precisely target potential customers.
For example, instead of targeting 18- to 35-year-old females with an ad for yoga pants, you can directly target them at the yoga studio after they enroll for a class and may be looking for a new pair. 9. Mobile App Development First you needed a mobile-optimized website, then you needed a mobile app, and now many companies are combining the two via progressive web apps. Progressive web apps are a blend between a website and app that allows push notifications and offline access without requiring visitors to download a separate mobile application. Given that most mobile app usage occurs on email, social media, messaging, and browser apps, progressive web apps allow marketers to abandon underperforming app initiatives.