Jun 20, 2022
In Interior Design Forum
There will be moments in which the client is lost, happy or angry, and they are key when the client decides to move on to the next stage. Therefore, it is necessary to know these critical moments to help the client and make the experience a good one. Analyze the problems and correct them . It is important to know how the client is at all times in order to locate usa phone list problems and redesign the strategy to reverse the situation. By Alicia Macias Opinion usa phone list COMMERCE Nov 7, 2018 Generation Z, a step back in online shopping Brands will have to develop new digital strategies to recover it Tags digital marketing digital strategy e-commerce read later favorites 0 A.M Alicia Macias Consultant specialized in Digital Strategy, eCommerce and Digital Marketing under the brand eCommerce Efectivo. Helping SMEs and entrepreneurs to be on the Internet effectively. Follow Author According to the annual report on eCommerce 2018 published by IAB Spain, generation Z (16-23 years old) buys more in a physical store than online. Of course, it is a usa phone list that draws attention to the online consumption habits of a predominantly digital generation, also known as usa phone list post-millennial generation. Some additional data that this report shows regarding the Z generation are: 7 usa phone list of 9 Internet users buy online. However, if we talk about generation Z, only 1 in 2 individuals of this profile are online buyers. They buy little digital content, while they tend to buy more physical products (especially fashion and technology). They use the computer to a lesser extent to buy online. They have little trust in brands and are motivated above all by good previous experiences. Its main driver to buy online is comfort. They stand out especially in the search for offers and discounts. They use more offer aggregators and discount coupons, and are less intensive in marketplaces. They have less purchasing power and are less intensive in purchase frequency: they declare to buy once a month or, at most, 2-5 times; and spend usa phone list €20 on average. They value the diversity of payment options and the customization of the offers. They are more demanding in the waiting time to receive a product (3.6 days). They are highly susceptible to online advertising (social networks are key to capturing them). Faced with this new profile of online buyer or usa phone list offline buyer, brands face a new challenge to capture the attention of these young people and must develop new digital strategies that allow them to reach this target audience.